Social Media

Managed multiple large-following social media pages across the
CBS News division – scheduling posts, hosting livestreams,
and writing engaging copy using SEO practices
Covered multiple blockbuster network events live for social including the Super Bowl, Grammys, and Golden Globes

Repackaged broadcast content from various shows, breaking news reports, and promotional video for upcoming events, clipping live for Twitter and editing in vertical format for TikTok and Instagram in the Adobe Creative Suite and in-app (ex. CapCut)

Produced original digital exclusive content by identifying social media trends & news stories and shooting social-first video with correspondents along with wire and stock footage

Creating graphic assets using Photoshop to promote trending
stories and repackage more complex stories for a social audience

Contributed to significant growth on social throughout 2024, adding 2.5M followers on TikTok (& an audience reach of 3 billion)
Launched CBS News 24/7 and drove record growth streak in streaming engagement for six consecutive months
2024 Webby Award Honoree (Instagram)

Sample Videos:

@cbsnews

In the wake of President-elect Donald Trump’s Election Day victory, many people are referencing Section 3 of the 14th Amendment — which says that elected officials who participate in insurrection can be disqualified from office. CBS News’ Errol Barnett breaks down what that means. #news #politics #trump #president

♬ original sound – cbsnews

@cbseveningnews

African Americans make up about 14% of the U.S. population, but only less than 6% of doctors. In hopes of seeing that percentage increase, former New York City Mayor Michael Bloomberg donated $600 million to all four HBCU medical schools. #news #eyeonamerica #doctor #health #medicalfield #doctorsoftiktok #nyc #tennessee #medicalschool

♬ original sound – CBSEveningNews

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A post shared by CBS News' "Sunday Morning" 🌞 (@cbssundaymorning)

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